AveMen Student Agency
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To the left is an Integrated Marketing Plan for Spring Hill College. This was an experimental learning course which allowed students to work in teams as a full-service agency to prepare a comprehensive campaign for a real world client. This course allowed students to research, plan, and execute all knowledge, skills, and abilities of an entry-level professional.
The campaign was critiqued by the client, industry professionals, Communication Arts professors, and the panel of Spring Hill College's administrators. As the Media Director of the 'More Than' campaign, I was responsible for coordinating and accomplishing all media goals and objectives throughout the campaign. I also created the media budget for social media platforms, print, broadcast, and outdoor rates. This campaign was recognized at the 2015 SPRF Lantern Awards. Please see pages 72-82 for examples of my specific work. |